In the modern age, Black Friday is not just another shopping event; it’s a global phenomenon that sees billions spent on deals across multiple sectors. This annual extravaganza offers a unique opportunity to captivate wanderlust souls and ignite their spark of adventure. With Black Friday fast approaching, the travel industry is prepping to offer exclusivity and promote new destinations across the world. TBO.com can help you maximize your sales and still stay ahead of the curve.
The Theme: The Greatest Hits of TBO
Excitement is building as we prepare to bring you an unforgettable showcase at TBO.com! True to our promise of elevating travel experiences, we’ve curated a selection representing the “Greatest Hits” of TBO. It will be an exclusive collection of the finest hotels, beautiful destinations, comfortable flights, and easy transfers. Each has been thoughtfully handpicked to offer travel agents exceptional choices that will delight their customers and redefine what great travel can be. Like a playlist of classic hits that resonates differently with unique music tastes, this theme encapsulates the choice mix of luxury, comfort, unique experiences, and spectacular locations. By putting our spotlight on top-tier destinations and accommodations, we aim to keep the groove going, inspiring travel agents to elevate their bookings and create magical memories for every traveler. So, get ready to tune in, be inspired, and offer the Greatest Hits of TBO with discounts you would have never heard of before!
Align with TBO.COM
1. Stock-up the top
Travel businesses should prepare a robust inventory and run inventory checks. Additionally, as travel space is competitive, it is recommended to analyze the demand and reconfirm the inventory every alternative day before the Black Friday sale begins. By ensuring adequate stock levels for popular destinations, packages, accommodations, and tickets, businesses can capitalize on peak demand, enhance customer satisfaction, and drive revenue growth.
2. Crack the deals
The key to any successful Black Friday campaign is irresistible deals. Black Friday presents a great opportunity to businesses by listing exclusive bundles, discounted packages, or limited-time offers. According to Accenture Interactive, 91% of consumers are more likely to choose brands that keep simple and transparent pricing. Therefore, it is essential to pre-arrange suppliers and offer structured pricing with minimum terms and conditions for smooth bookings. TBO will be running offers on hotels and destinations including Air and Transfers across the globe from 18th November to 1st December. Are you registered with TBO? Not yet, register now to secure your chances to avail yourself of the best of properties at the best rates.
Register With TBO.COM today and enjoy the Black Friday offers
3. Strategize differently
You should develop a comprehensive marketing calendar with clear dates for delivering emails, social media, and influencer collaborations. To get a sneak peek into our deals across the globe and plan better for your customers, you can contact your TBO’s KAMs and they will help you understand the campaign offerings better.
4. Train the team
Constant inquiry and workload during Black Friday sales can be overwhelming for untrained employees. Therefore, it becomes important to prepare your team to handle the rush. TBO.com can help you deliver the maximum benefits that our portal provides and help you install a last-minute training program on product knowledge, customer service skills, and efficient handling of inquiries.
How to market the best deals with TBO.COM?
1. Market like an expert
Marketing your offerings can increase your sales to manifolds. Though organic marketing is considered an excellent route for long-term retention, to create the hype through paid promotions on social media and search engines. You should ensure clear messaging through beautiful graphics, peep into the offers, and streamlined landing pages. Our white-label solution can help you achieve the unexpected.
2. Make use of ‘Early Bird’ offers
Introduce early bird deals to reward loyal customers and boost early sales momentum. Data suggests that the majority of shoppers make purchasing decisions based on early promotional offers during sales events. Tease the customers with a glimpse of what they can get while keeping the best for Black Friday. As we open the sale one week before Black Friday, you can easily plan accordingly and get the early birds chirping in your corridor with huge profits.
Black Friday sale – The big day
1. Promote flash sales
Flash sales have proven to be an effective method for driving customer engagement and boosting sales volume quickly. Promote these sales across channels, such as dedicated website banners, push notifications, and targeted social media announcements. You can also implement countdown timers on product pages to amplify the urgency. We will reveal high-value offers every day for two weeks on the best hotels in beautiful destinations such as the USA, UK, France, Turkey, Mexico, Brazil, Thailand, Indonesia, Malaysia, Singapore, etc. For easy travel, we will provide discounts on flights and transfers.
2. Support the customers
During high-traffic sales periods, quick and efficient customer support is crucial for maintaining positive experiences. Consider temporarily increasing the capacity of your support team to handle the spike in inquiries, ensuring minimal wait times. Employ AI-driven chatbots to resolve frequently asked questions and common issues, which allows live agents to focus on complex problems.
3. Follow-up post-sale
Engaging customers after a sale is vital for long-term loyalty and increased lifetime value. Follow-up emails should be personalized to express appreciation, reinforce customer satisfaction, and encourage further interaction. Leverage data such as past purchases to create customized offers or exclusive discounts, boosting the likelihood of repeat sales. Follow-ups are known to build strong connections, making customers feel valued while enticing them to return for future purchases.
Conclude with Cyber Monday – Extend your window
- Sales analysis: Analyze sales data to identify top-performing products, packages, and destinations.
- Customer segmentation: Segment customers based on purchase behavior, demographics, and preferences.
- A/B testing insights: Review the results of A/B tests to determine the most effective website elements.
- Customer feedback analysis: Analyze customer feedback from surveys, social media, and support interactions.
- Extend the sale to Cyber Week and Travel Tuesday: Plan Cyber Week (2nd December – 8th December) and Travel Tuesday (3rd December) deals and promotions, leveraging the momentum from Black Friday.
- Inventory revaluation: Assess inventory levels and replenish stock as needed for ongoing sales and the holiday season.
- Marketing campaign optimization: Adjust marketing strategies based on Black Friday performance, focusing on high-performing channels.
- Customer retention strategies: Implement loyalty programs, personalized offers, and targeted email campaigns to retain customers.
- Planning ahead: Use the insights gained from Black Friday to inform future marketing strategies and product offerings.
Prepare to amaze customers with luxury stays, unique cultural experiences, and exciting packages. TBO’s Black Friday offers are designed to boost bookings and create magical travel memories. Get ready to showcase the “Greatest Hits” of travel and take advantage of TBO’s exclusive deals, ensuring you deliver unforgettable travel opportunities at unprecedented discounts.
Pratyush Kumar Srivastava is a seasoned expert in B2B travel writing with years of experience in the industry. With a deep understanding of the intricacies of travel technology, supplier relationships, and market trends, Pratyush offers valuable insights to help businesses optimize their travel booking strategies. Passionate about innovation and efficiency, he is dedicated to guiding travel agencies through the complexities of modern distribution channels to achieve growth and success.
