It is November already and all travel agencies have started to prepare for the grand holiday season. Tourists across the world wait the entire year to embark on a trip. Whether it is a visit to the family or a solo trip, holiday season is the perfect time to travel. But the rising travel costs can make a general travel think twice before planning a trip.
A report by PWC suggests tjat around 61% of the holiday season travelers worry about the surge in travel costs. This is when the agencies can portray themselves as saviors by offering enticing offers to their customers. A custom holiday package builder can work like a magic wand that can help create awesome packages suitable for distinct travelers.
Why should travel agencies focus on the holiday season?
A 2024 Deloitte report found out that half of Americans plan to travel between Thanksgiving and mid-January. Not just that, people throughout the world wait for the year-end to take long holiday trips. A custom package builder can deliver a convenient and unique traveling experience to travelers during this time.
Agencies targeting more businesses should prioritize customer experience. Offering a holiday package at a lower price and special add-on services brings more customers. Guided tours in certain destinations or staying at a luxury hotel at affordable costs during the holiday season is another factor that attracts travelers towards a travel agency.
How do custom package builders help to generate more sales in the holiday season?
Personalized offers
A custom holiday package builder works by collecting informative data about existing and potential customers. It studies user references and creates personalized recommendations accordingly. Travel packages are crafted based on the response the travel agency receives from customers after sharing these personalized recommendations with them.
When they offer individualized travel packs created using a custom package builder, travel companies increase their chances of converting new customers and retaining existing ones.
Holiday offers
Most hotels, airlines, and other tourism suppliers inflate their prices during the holiday season. This makes travelers search for affordable options, and that is where a custom package builder helps. It makes the travel agency popular among travelers by offering modifiable packages at affordable costs. By providing the right services at attractive prices, travel agents can turn the holiday season into a revenue-generating season.
Better promotion and marketing
A travel company can utilize its custom packages to promote itself as a reliable and trusted travel partner. They can craft compelling marketing campaigns, which can be shared with the target audience. The data on targeted customers can be collected using the online travel engine to share personalized holiday messages, custom packages, and exciting deals.
Quick package creation
Travel managers can easily and quickly create customizable packages using a package builder. This allows them to instantly serve their customers, which builds them a solid reputation in the market. The turnaround time always matters, especially during the holiday season when there is a lot of rush and everyone is in a hurry. Many customers will require last-minute changes, and a custom package builder will help the travel manager accommodate them.
Key features of a custom package builder
Push notifications and alerts
A custom custom package builder can help in creating heartwarming holiday messages. These are shared via push notifications and alerts with the customers.
Travel API integration
The package builder should be integrated with different travel APIs to deliver timely and useful information about flights, hotel accommodations, and local travel attractions to offer them a satisfactory booking experience.
Price comparison
This feature allows customers to easily compare different prices offered by different airlines, lodgings, and other services, while at the same time guaranteeing the best value for their money.
Itinerary creator
Offer your customers a practical utility to create their travel plans with the best sightseeing options, accommodations, activities, and transportation that best fit their preferences.
Payment integration
The holiday season is packed with bookings, and handling multiple payments is cumbersome. Adding secure and fast payment gateways helps in managing countless payment requests.
Wrapping up
Holidays are greatly cherished by people as some people travel to meet their loved ones while others plan a refreshing trip. In both cases, travel agencies get the chance to generate more sales. With a custom package builder, travel managers can build intuitive and personalized travel packs and services that best align with the travelers’ needs.
This gives the agency a chance to create packages with holiday-related travel services, get more customers, and confirm profitable bookings.
Pratyush Kumar Srivastava is a seasoned expert in B2B travel writing with years of experience in the industry. With a deep understanding of the intricacies of travel technology, supplier relationships, and market trends, Pratyush offers valuable insights to help businesses optimize their travel booking strategies. Passionate about innovation and efficiency, he is dedicated to guiding travel agencies through the complexities of modern distribution channels to achieve growth and success.
