Dynamic packaging engine: types, uses, benefits, and more

Traveling is a personal experience, and travelers expect peace and fun from their vacations. Travel agencies can meet these expectations by adopting the modern approach of personalized recommendations. Think With Google presents attractive data on personalization that 90% of companies investing in personalized experiences claim guaranteed business profit. Travel agents can take the assistance of a dynamic packaging engine to earn a higher revenue by serving their customers with customized packages of their choice. Let us dig deeper into the world of dynamic packaging engines, their uses, benefits, and everything else.

What is a dynamic packaging engine?

A packaging engine is a tool used by travel and tourism service providers to create custom-made travel packages for their varying customers. For example, a traveler might want to fly in a particular airline and stay at a specific hotel. Instead of making separate bookings, they can consolidate these reservations into a single package. This user-friendly service offers convenience, time efficiency, and affordability to the user, portraying the travel agency in a positive light.

Benefits of dynamic packaging engine

Cost savings

Travel agencies can offer affordable and pocket-friendly packages to their customers. A dynamic packaging engine receives bundles from suppliers at lower costs, which are then provided to the users. Customer-friendly travel packages offered at market-best prices win customer loyalty for the travel agency. Offering an entire package to customers that saves money and time leads to customer satisfaction.

Time efficiency

Providing services with a dynamic packaging engine saves time for travel agents. Rather than opening multiple websites and source links to find a suitable hotel, flight, or train, they get all the details in one place. These packaging engines act like a treasure of information that helps in providing speedy services to customers. From luxury suites and resorts to the traveler’s preferred flight, packages are made with efficiency with the help of real-time information.

Optimized inventory management

Travel agents can stay up-to-date with a dynamic packaging engine as it helps in optimizing inventory management. The engine comes equipped with modern analytics and real-time data that helps in properly managing the inventory levels. This feature ensures that all demands are met and the travel agency meets all its business requirements and revenue goals. 

Broader reach

Customers seeking unique travel experiences heavily rely on travel agencies that offer personalized custom travel packages. Since a majority of travel enthusiasts prefer buying customized bundles, travel companies offering such services get to expand their audience base. With all travel components integrated into a single platform, dynamic packaging engines allow travel agents to serve customers based on individual preferences.

Higher revenue

Modern customers, especially travelers, prefer convenience and comfort over price. By simultaneously offering multiple services through dynamic packages, travel agents upsell to gain more revenue. This not only increases the booking volume for the travel agency but also allows them to offer bookings at attractive prices. Also, customers are likely to spend more on bundle bookings than individual reservations as they can easily add numerous services to their packages. 

Types of dynamic packaging

B2b dynamic packaging engines

B2b dynamic packaging engines are designed mainly for travel agencies that resell travel packages. They can customize these bundles based on their customers and fellow tour operators’ needs

Semi-dynamic packaging

The inventory cost is fixed, but the overall fee of the package varies depending on which components are used. This method is more frequently used in systems that have legacy revenue management components. Prices of these packages are set centrally and are rarely changed. Unlike modern dynamic engines, all changes are manually made to a semi-dynamic packaging engine.

Multi-component dynamic packaging

Consider this packaging engine the apex among the different types. It offers numerous travel components under one umbrella. A travel agency using the multi-component engine offers innumerable services like hotel accommodations, flight and train reservations, car rental services, outings and activities, adventure sports, sightseeing, and more. The engine allows travel agents to create packages using all the mentioned services, and prices are decided accordingly. 

What is unique about TBOHolidays’ dynamic packaging engines?

• Highly responsive: Their responsive and fast-loading solutions do not buffer or get stuck. This ensures instant package creation and booking confirmation. 
• Quick integration: Packaging engines provided by TBOHolidays can be effortlessly integrated into any travel solution or booking engine. Their packaging engines are also API-friendly. 
• Tightly secured: Data security remains paramount in dynamic packaging engines developed by TBOHolidays, leading to a safe browsing and booking experience.

Conclusion

A dynamic packaging engine has become a trend in the travel industry that is continuously growing. It is greatly based on user personalization, a marketing technique that has proven its mettle in multiple sectors. From offering a flexible customer experience to enjoying higher revenue, travel agencies can greatly benefit from the technology of dynamic packaging engines. Looking for a reliable dynamic packaging engine? TBPHolidays can help!

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