Today’s world is all about data. Travel agencies and businesses that appropriately use data perform well in the industry and have higher chances of market success. A report by McKinsey states that companies using customer analytics generate 50% more sales compared to their competitors. Data is a goldmine for professionals who know the ideal way of leveraging it. Travel companies can use customer analytics to boost their booking rates and ensure higher customer retention. A travel agent can achieve this by integrating proper data analytics tools into their hotel booking system. Let us dig deeper into this beneficial prospect to be leveraged by travel agencies.
What is an online hotel booking system?
Before moving to the data usage part, learning about a hotel booking system is crucial. Travel agents use an online tech solution to access important information and updates for their customers. A hotel booking system is one such software that allows travel companies to make faster bookings and gain insights into the hotel’s inventory. They get timely alerts on hotel room availability and prices. The system also provides amenities to create custom travel packages and itineraries and run marketing campaigns for boosted business.
How does a hotel booking system use data?
1. User preferences
Hotel booking systems collect user data to study booking patterns and browsing behavior. This helps travel agents offer personalized recommendations to customers based on their preferences. Taking user preferences and needs into consideration portrays the travel agency as a reliable and customer-centric service provider. This allows them to better align with their customers and strengthen their relationships.
2. Customized travel packages
Another major benefit of using a hotel booking system for data analytics is it helps travel agents create custom-made packages and itineraries for their travelers. This is done by filtering the data into data analytics tools and segregating it into distinct categories. For example, the travel agency will get a separate list of travelers who prefer staying in a luxury suite. This information works like a charm for agencies that want to create custom packages for their customers based on their likings.
3. Instant updates
Hotel booking systems use a special tool called API (Application Programming Interface) that directly connects the agency to the hotel’s internal system. This is done to get instant updates on room availability, additional services offered by the hotel, and modifications that are made daily. Hotel booking systems that collect and use data can utilize APIs to enhance their services provided to travelers with the help of timely information received through the API-integrated hotel booking system.
4. Competitor’s business analysis
This is another significant advantage of using data analytics in hotel booking systems. Travel agencies should regularly monitor and study their competitors. This allows them to learn deeply about market trends and customer preferences. Gathering data on competitor pricing, consultation fees, and service charges helps the travel agency to offer services at competitive prices.
5. Audience expansion
User data, when used with a proactive strategy, plays a key role in expanding the audience base for travel agencies. With the collected data, travel agents can identify different user segments and create marketing tactics accordingly. For example, the agency can run an email campaign for users who purchased their services only once and never returned. They can create another campaign for travelers who visited the hotel booking system but never bought any service.
Where can travel agencies get a high-end b2b hotel booking platform?
A professional service provider can provide online travel agencies with innovative hotel booking engines integrated with attractive features. TBOHolidays excels in this domain and delivers high-end hotel reservation platforms, among other travel solutions. Here is why their hotel booking products stand out:
Centralized platforms: TBOHolidays successfully provides customization of online platforms that act as a central component for all the agency’s operations. These online solutions contain high-end tools and advanced features that simplify hotel reservations, flight bookings, and other tasks.
API integration: TBOHolidays is proficient in integrating resourceful APIs into the travel agency’s online tech solution. This allows a smooth information flow and updated details on flight prices and schedules, hotel room availability and charges, and more.
Huge inventory: TBOHolidays offers an extensive inventory of hotel chains, airlines, cruise lines, and car rental providers that travel agencies can leverage to boost their business.
Key takeaways
A hotel booking system has become significantly popular among the online travel agencies. Its essence further increases when fused with the power of data. From assisting travel agents in creating user-specific campaigns to making custom travel packages and sending personalized alerts on hotel room availability, data usage enhances the agency’s efficiency. Travelers expect perfect trips and travel companies can successfully exceed their expectations by strategically using data and customer analytics to provide better personalized services.
Online Hotel Booking System FAQs
The best way of using data analytics tools is by integrating them into the agency’s online booking system. This allows the agency to collect and analyze data as and when bookings are made.
Yes, hotel booking engines simplify the everyday tasks of travel agents and automates manual operations. This leads to instant booking confirmations and quality service offerings to customers.
A hotel booking system can be directly accessed by users who want to book a hotel room or suite. The system is also connected to hotel chains with the help of APIs, leading to instant updates and timely information on prices and room availability.
The complete cost is determined after the service provider analyzes your requirements and business objective.
Yes, users and customers can easily access these booking portals or solutions either through the browser or using mobile apps.
