Travel enthusiasts widely love international trips and vacations. An estimated 790 million tourists traveled internationally in the first seven months of 2024. These numbers clearly signify the popularity of international trips, and travel agencies should focus on catering to the needs of their international audience.
A multi-lingual hotel booking engine is one of the effective methods of reaching an international audience and turning them into loyal customers. The prominence of technology has made everything possible, which includes reaching a global audience with minimum effort. Let us explore how travel agencies can ramp up their international reach with the assistance of a Multi-lingual hotel booking engine.
What is a Multi-lingual hotel booking portal?
Travel agencies and tour operators use a software of booking engine that supports multiple languages. This approach helps provide services to a wide range of customers, regardless of their language. A multi-lingual hotel booking engine allows them to book a hotel anywhere in the world without worrying about the language barrier.
Through a multi-lingual search engine, users can find and book hotels in their preferred language. It also offers useful features like multi-lingual payment options, chat and voice call support, push notifications, and more. By making the booking accessible to different audiences, travel agencies enjoy higher reservation rates and loyal international customers.
How to reach a global audience with a Multi-lingual hotel booking engine?
Simply investing in a multi-lingual hotel booking engine is not enough. Travel agencies should adopt powerful strategies to make the best use of these engines. Here is what needs to be done:
Use demographic keywords
SEO strategies are extremely crucial in today’s time when websites and all other web platforms are ranked on the SERPs based on their relevance. By using demographic and geographical keywords, travel agents can reach an international audience. What will be the benefit of a multi-lingual hotel booking engine when you can’t reach the target audience? That is why using proper keywords and SEO practices is recommended.
Promotion of local experiences
Why would a traveler want to stay in a specific hotel? By promoting local experiences of different destinations, travel agencies can compel travelers to make bookings with their partnered hotels. Travelers are greatly intrigued and fascinated by cultural experiences. For example, a hotel in Spain can promote famous festivals and cultural events. These details can be shared in multiple languages on the travel agency’s multi-lingual booking engine.
Area-specific marketing
Travel agents should focus more on areas that can provide them with the highest number of bookings. For example, focusing on countries that allow visa-on-arrival like Indonesia, Thailand, Maldives, etc. attracts a vast number of tourists every year. By investing in area-specific marketing, travel agencies can enjoy greater bookings.
A multi-lingual booking engine ensures that all tourists get to comfortably make bookings in their preferred language. This means more customers and more bookings.
Multi-currency payment gateways
Customers remain doubtful of using online payment methods, and this apprehension deepens when they do not find a payment gateway supporting their local currency and language. However, by adding a multi-currency payment gateway to a multi-lingual hotel booking system, travel agents can initiate secure, easy, and convenient payments for international clients.
Stay culturally relevant
The Multilingual hotel booking portal uses cultural relevance by offering unique information in different languages. It provides translation of legal procedures, documents, and regulations of the specific region, with pro preferences to regional tastes and cultures. It also defines special facilities, points of interest, and services that would help to make clients appreciated and recognized culturally. Payment options, date display, and customer service are also localized depending on the area or country. This cultural sensitivity builds consumers’ trust, increases their satisfaction, and ultimately increases bookings from global travelers.
Optimize the portal for mobile access
There are over 7.2 billion smartphones in the world. Now, all the smartphone users do not speak the same language. Hence, using a multi-lingual booking engine that is not supported on different mobile phone devices can reduce a travel agency’s reach. Mobile optimization ensures all the features, content, and images of the engine are properly displayed on distinct devices with different screen resolutions. This helps in reaching the mobile phone audience by offering services in multiple languages.
Key takeaways
Providing hotel booking options in multiple languages not only boosts a travel agency’s bookings but also promotes customer loyalty. Language is a perfect method of creating a fruitful and long-term bond with the audience. A multi-lingual hotel booking engine allows travel agents to establish meaningful relations with customers by making them feel valued.
By following the tips mentioned in this blog, travel companies can successfully reach the global audience with the help of a multi-lingual hotel booking portal.
Multi-lingual hotel booking portal FAQs
Yes, with the help of a professional service provider, a simple booking portal can be transformed into a multi-lingual engine. This is simply done by adding a multiple-language feature.
The exact cost is calculated after studying the travel agency’s requirements and preferences. Contact TBOHolidays now for a fair price quote.
Absolutely, the portal can support as many languages as you want. You can choose from Spanish, French, English, Italian, Hindi, Arabic, and various other choices.
Pratyush Kumar Srivastava is a seasoned expert in B2B travel writing with years of experience in the industry. With a deep understanding of the intricacies of travel technology, supplier relationships, and market trends, Pratyush offers valuable insights to help businesses optimize their travel booking strategies. Passionate about innovation and efficiency, he is dedicated to guiding travel agencies through the complexities of modern distribution channels to achieve growth and success.
