How can Travel Agencies Achieve Customer Satisfaction with Travel Voucher and Coupon

Customer satisfaction is paramount for travel agencies to get higher bookings. Retaining existing customers is as important as finding the new ones. McKinsey estimates the travel experience market to be around $3 trillion. This experience is further enhanced by introducing exciting vouchers and coupons to the travelers.

Studies have found vouchers and coupons quite beneficial when it comes to achieving customer satisfaction. Travel agencies aiming to achieve customer satisfaction should invest in Travel voucher and coupon management systems. These systems allow them to effortlessly handle countless coupons for different customers based on their preferences and association with the travel agency. Let us dig deeper to understand how customer satisfaction is achieved with the help of Travel voucher and coupon management systems.

Defining Travel voucher and coupon management systems

Travel agencies deal with numerous travelers who have varying needs and preferences. Coupons are an effective way of making the travel agency’s customers feel valued. But creating several coupons and vouchers for customers of distinct requirements is challenging and time consuming.

This is where a coupon management system enters the picture. As the name suggests, the system makes managing these coupons simple and easy. From creating coupons and vouchers to integrating them into the booking portal and sharing them with the customers via email or other communication channels, a coupon management system comes handy.

How to achieve customer satisfaction with travel voucher and coupon management systems

Here is how a travel agency can offer discounts and intriguing vouchers to their customers with the aid of Travel voucher and coupon management systems:

Customer preference comes first

Travel agencies use booking portals that act as a gold mine of important data. A coupon management system utilizes this data to create attractive and personalized coupons and vouchers for different customers. This takes into account the preference of specific customers while creating coupons for them. The management system considers the following factors before crafting coupons:

• Preferred flight schedules and airlines.
  
• Frequently visited destinations
  
• Price range of previous bookings

Easy coupon integration

Manually sharing the voucher with countless customers can be painful for travel managers. A coupon and voucher management system takes up the task of sharing these coupons with as many customers you want. The travel agency employee can either send these coupons through email or they can integrate them into the booking portal and offer the coupon during the checkout. Both approaches work to bring ultimate customer satisfaction.

Targeted marketing

Aimlessly creating marketing campaigns without offering rewards to the customers may not work in the long run. Plus, travel agencies should use promo codes to enable personalized offers. A coupon management system allows them to construct marketing campaigns and strategies for different customer segments. This helps travel agencies cut advertising costs and use that budget in other essential operations.

Eye-catching notifications

A travel coupon and voucher management system offers a push notification feature that alerts the customers about upcoming discounts. By sending these timely notifications, customers are alerted about offers they are eligible for. This ensures that they do not miss any offer or discount, eventually improving customer satisfaction for the travel agency. Mobile phone users often get tempted by reading their notifications, which usually leads to a purchase or in this case booking.

Customer analytics

Customer data is of utmost importance. A coupon management system utilizes customer analytics to gather useful details about different customers. This includes their preferences, budget, and destination bucket list. Based on this information, travel agents can offer discounts whenever there is a deal on a specific customer’s favorite destination. The system also offers insightful information on user behavior, which further helps in creating attractive coupon and cashback offers.

Discount coupons tracking

Coupon tracking is crucial in the process of obtaining customer information and also to prevent fraudsters from exploiting your coupon codes. Sophisticated coupon applications can analyze this information and turn it into better sales for your business. Today, coupons do not only mean a few codes and discounts but also let you track customers’ activity and sort it into segments.

Wrapping up

Travel voucher and coupon management systems are heavily utilized by travel agencies. Travel agents and managers already have a lot on their plate, and managing endless coupons adds more to their work. But a travel voucher management system eases this workload and also assists travel agencies in achieving customer satisfaction.

By effortlessly and timely sharing these coupons with the target audience, travel companies can make them feel valued. A coupon management system shares these coupons with multiple users at once, therefore, reducing the workload of travel agents. TBOHolidays is one of the leading travel coupon management system development companies. Travel agencies searching for a reliable partner can contact for more information.

Travel voucher and coupon management systems FAQs