Conventional travel booking methods involved physically visiting the travel agency’s office or making a phone call. These processes consumed time, and were inconvenient. Since people now have easy access to the internet and smart devices, they can make reservations with a single tap. As of October 2024, there were about 5.52 billion internet users in the world. These figures explain the importance of online presence in modern times.
A Travel Website Builder is a tested method of establishing a solid online presence. Travel agencies need this tool more than ever since most of the bookings have become online. Majority of the travelers conduct online research before confirming their trip. Having an interactive and super-fast website ups the game for travel companies, providing more visibility and reach. Let us explore more about travel website builders and how they assist travel agencies.
What is a travel website builder?
The term is self-explanatory, a travel website builder is a tool that helps travel agents create and handle travel websites for their business. This comes in handy when the agency does not want to hire a full-fledged development team. A website builder develops a decent website without expecting the travel agent to know in-depth coding and website development. These travel website builders help with the following tasks:
- Adding customizable features to the website.
- Integrating multiple APIs to the website.
- Creating an online booking system.
- Integration of marketing tools.
Why do travel agencies need a travel website builder?
Customizable templates
Travel website builders come equipped with countless templates that can be customized according to the agency’s needs and preferences. This allows them to add the features of their choice and craft a website that best aligns with their business model. Customizable templates are easy to edit, which also gives them a unique appearance. For instance, a travel agency employee can choose the most appealing website template and add their company’s logo, tagline, and other related graphics to it, giving the website an authentic look and feel.
No coding knowledge needed
Website builders are specifically designed for people who have no or limited coding language. Not everybody is well-versed in coding languages and website development. This is why a website builder exists as anyone can create an interactive and functional travel website. These website builders also provide user-friendly interfaces that further enhance the usage and functionality of a website.
Quick launch and deployment
Websites created using websites are optimized for speed and fast launch. These platforms provide a set of templates and editors that ease the process of website creation. People with little coding experience can leverage this tool. The rapid turnaround time is beneficial to travel agencies as they get a live and functional website within a few days.
API integration
A travel booking website is integrated with multiple APIs (Application Programming Interface). API connects the travel agency’s website with the supplier’s inventory to fetch the latest information. For example, a hotel API will displace the updated room price, availability, and other crucial details on the agency’s website. This ensures the travel company delivers travel services at updated prices. A website builder allows effortless integration of API, making the travel website useful for the customers.
Analytics and tracking tools
Travel website builders are loaded with analytics and tracking tools that provide detailed analysis of the website’s performance. This helps in finding the areas of improvement. The performance tracking tool also allows travel agents to track the progress of marketing campaigns. Travel agents receive timely reports on bounce rates, conversion rates, and impressions.
Design of your choice
The website design plays a key role in winning the audience’s trust. The travel agency knows best about the kind of design they want. A travel website builder allows travel agents to select a design that best resonates with their services. The color theme, menu, search bar, font style, and background can be selected by the agency to establish the right tone for the website.
Online credibility and customer trust
A professionally developed website wins customer trust, portraying the travel agency as a credible and reliable service provider. An agency’s official website speaks volumes about the quality of its services. Using a website builder, the agency can design an outstanding website without learning to code.
Key takeaways
The website acts as a digital portfolio of businesses. Travel website builders develop optimized and responsive travel websites for travel agencies at affordable costs. Travel agents who want a professional and user-friendly website loaded with the right features find website builders to be the ultimate saviors. Their easy-to-use interface allows even a non-tech person to build an effective website.
Travel Website Builders FAQs
A1. Anyone can use a travel website builder. These tools are specifically useful for professionals with limited coding and development knowledge. The various features of a website builder make website development easy for travel agencies.
A2. Travel website builders have subscription costs. Additional costs include hosting and maintenance charges. But this still costs less compared to a full-fledged website development service.
A3. Of course, a website builder makes it easy to integrate any kind of API the travel agency wants.
Pratyush Kumar Srivastava is a seasoned expert in B2B travel writing with years of experience in the industry. With a deep understanding of the intricacies of travel technology, supplier relationships, and market trends, Pratyush offers valuable insights to help businesses optimize their travel booking strategies. Passionate about innovation and efficiency, he is dedicated to guiding travel agencies through the complexities of modern distribution channels to achieve growth and success.
