To truly capture the essence of a destination, renting a car remains one of the top choices for travelers. The car rental market revenue is estimated to reach $104.4 billion by the end of 2024. These numbers signify that personal mobility is greatly prioritized by travelers. Travel agents can leverage this service to expand their business with the help of a white label car rental portal. 

Agencies can offer all-in-one packages by integrating car rental, hotel, and flight booking portals. They can outshine their competitors with the right use of technology. Road trip enthusiasts look for affordable cars to rent, and travel companies can leverage this requirement. Let us explore in detail the various ways in which white label car rental booking portals assist travel management companies and agencies in expanding their business. 

Broadened travel agency business with a white label car rental booking engine

1. Additional service offering

A white label car rental portal assists travel management companies in partnering with other service providers offering vehicle rentals along with the regular flight and hotel booking. This allows the agency to provide additional services to their customers without making any investments and adding it up with the final package for enhanced customer satisfaction and increased profits. For example, travelers often require a decent vehicle for road trips or even for commuting purposes. Instead of booking expensive cabs, they can easily rent a vehicle through the travel agency’s portal. 

2. Affordable fares

Car rental portals integrated into the system of a travel agency possess collective data of diverse rental companies. This allows the travel agents and customers to compare the rates and services of different rental companies, leading to a well-informed decision. Offering pocket-friendly fares enhances customer experience, increasing the chances of repeat business. Travel agencies can also set up their rental services by aligning a few vehicles for rental purposes. 

3. Broader customer base

By adding another service to the travel agency’s offering list, they can enjoy an extended business and diversified income models. A car rental portal ensures the agency is ready to cater to a broader customer base. Apart from attracting more customers, car rental services also retain the existing ones by acting as a one-stop solution for all their requirements. The agency’s regular customers would right away turn to them for renting vehicles since they trust its services.

4. Online promotions

As booking portals are accessible online, travel agencies can earn more revenue by utilizing the online promotions. Newsletters and social media campaigns can be easily run on the internet with the help of a portal. This gains momentum when the booking portal is integrated with car rental systems, allowing the campaigns to reach a wider audience. 

5. Secure payment options

Making online payments can put some passengers in an uncomfortable situation. However, a booking portal is designed to initiate and complete online transactions with 100% security. This is done by following the cryptographic protocols and by adopting the encryption technology, and proper authentication. Offering multiple and safe payment options wins customer trust for the agency. 

6. Increased revenue

When travel agencies partner with car rental companies, they receive a specific commission for every booking made through the agency’s portal. This becomes an additional income stream for the agency and helps expand their business. The perks don’t end here, all the maintenance charges of the vehicle will be taken care of by the rental company. Travel agency’s car rental portal will only provide them a platform. Having a passive income adds significant value to the overall financial health of the agency. The earned money can be invested in running marketing campaigns, introducing additional services, etc. 

7. Real-time tracker

With the help of a live GPS tracker, users can locate the pickup point for their rented vehicle. Some service providers send the car to the customer’s location while the others require them to pick it from a designated spot. A GPS tracker offers convenience in both cases. Additionally this allows the travelers to share their route and live location with their family and friends. They also get optimized route suggestions, which make their driving and traveling experience safe and secure. As a result, the travel operating company earns customer trust by offering safety assurance. 

Key takeaways

A report by Civic Science says that 71% of US adults find making trip arrangements somewhat stressful. Now agencies can work on this pain point by providing a comfortable and joyful travel experience to customers. A white label car rental portal takes care of their journey’s road mobility segment. From enabling instant vehicle booking to finding nearby gas stations, these portals ensure happy customers, leading to expanded business and higher profits for travel agents. 

Getting a personalized portal has become easy for travel agencies. All they need to do is contact a professional service provider and their work is done. You can also register with TBO Holidays for exploring efficient car rental options.   

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